Zahra Raza became a prominent figure from an early age through her career in modelling, she then branched off and made a prominent mark in the retail industry through her network by launching a global platform for high end South Asian fashion in the UAE and England. “Alter Ego” the business took off so quickly that herself and along with her siblings decided to launch Pakistan's premier multi brand store "L'atelier". A luxury multi brand retail store in Pakistan.

Zahra became a retail powerhouse at a young age of 25, with two successful businesses under her belt, she then decided to conquer the international waters and moved to Dubai, working in Dubai for 5 years in PR for hospitality and luxury watch brands. Living in Dubai Zahra started her fashion and hospitality blog which gave her an insight of the UAE market as she dipped into reviewing high-end restaurants, luxury hotels and luxury retail brands alongside running her Fashion sourcing company.

"Luxury Boulevard" was launched in 2015, she has developed Luxury Boulevard into a curated, specialised fashion platform, which provides state of the art customer service from the moment of an enquiry till the client receives the item to their doorstep.

Zahra now resides in London with her husband, who is a property developer and a humanitarian, alongside her husband Zahra brings in her Luxury experience with the long-standing years of credibility with clients. She is a director of Ruby’s Estates, a family run business which focuses on selling investment properties in the UK and UAE.