Originally from Pakistan, Zahra has been blessed with a supportive family, but she knows first-hand how heavy the weight of tradition sits on Asian women’s shoulders. 

She was always fighting on multiple fronts: against the traditions of her culture and the stereotypes set out by a society determined to pigeonhole Asian women as home business owners, not industry-leading top CEO’s. 

Ambitious, fearless and uncompromising in her vision for her business and the industry, Raza is the one-woman powerhouse that’s changing the face of the personal luxury shopping scene forever.

Zahra and the rest of the team are proud to have worked and collaborated with many brands, organisations and charities.

Zahra in her previous businesses and now employs a 99% female workforce across her businesses, but she knows there’s still a wealth of untapped talent in underrepresented communities.

Empowering women just starting on their career path, Zahra has now established an educational fund for women’s education in Pakistan. 10% of profits from sales go to Zahra’s mother’s, women’s education fund.